Specializing in both soft home furnishing and custom surface design The Blank Wall needed a web presence that attracted partnerships with architects, interior designers, private clients and in house recruiters. The solve was to create a responsive website that was informative and highlighted the clients strengths

Define the problem by formulating a hypothesis:

The Blank Wall has a problem, they are not showcasing their talent and feel like they are not growing creatively and professionally. I believe creating a responsive, CMS powered website would be a cost effective way to target potential clients and drive business.

Next I needed to identify the key objectives to solve the problem:

• Customizable taxonomy for portfolio
• Identify target audience as being both recruiters and clients
• Clearly communicate and inform users of marketable skillset
• Differentiate web presence from competitors

To further understand who our target audience was I synthesized these findings into a persona named "Natalie".

Habits:

• Highly organized
• Avid art collector
• Likes to travel
• Loves high-end fashion

Why:

• On the look-out for new designers to partner with
• Needs designers who can compliment her interiors and add value to her designs
• Has a diverse client base and needs designers who understand materials and are able to work in multiple mediums

Natalie

 Architect     53 years old

Where:

• Corporate spaces, residential spaces, restaurants, theaters and outdoor civic spaces
• At designs office but also spends a great deal of time of on-site reviewing materials, installations and permits

Competitive Analysis:

Is there a need?

User flow and MVP:

Sketches/initial designs:

Start with rough sketches to begin the design process. Begin to brainstorm the UI, Content hierarchy and interactions.

Wireframes:

Final UI

UI for both desktop and mobile.